About Me

I am a digital account manager and digital optimisation specialist with 25 years’ experience helping companies create digital strategies to grow their traffic and conversions online. I have predominantly worked as an independent digital consultant for the last 13 years with various contract roles along the way. I have worked both in-house and agency-side.

  • Growth orientated and forward thinking
  • Focussed on the alignment of business imperatives and digital assets
  • A strong blend of technical and creative design skills in digital marketing
  • A strong optimisation mindset over the length of my career
  • Very familiar with Wordpress and a range of site builders and plugins including hand HTML and CSS coding when needed
  • Can build websites from client discovery through to final delivery
  • Enjoy working with talented digital producers and designers to create exceptional results

Work Experience

  1. Freelancer


    Platform21 Brisbane, QLD

    I develop high performance websites, optimised for traffic, speed and conversions using Wordpress.

    What I have done:

    • Managed the design and development of dozens of high-speed SEO friendly websites.
    • Every website I have built in the last 7 years has a page speed performance score of 90+.
    • I have created websites that load in less than 500ms
    • I use advanced speed techniques; reducing requests, DNS latency, redirect and request chains, minification
    • Successfully managed many SEO and website hosting migrations
    • I have decades of experience managing linux hosting servers, DNS and email services
    • I have saved customers a lot of time on site, and my clients a lot of money
  2. Director Of Marketing & Business Development

    SGR Audio Melbourne, VIC

    I worked for SGR Audio on an AusTrade funded contract for a manufacturer of hand-made high end audio products in Melbourne.

    • Went to the Munich High End trade show in May and I personally secured a US distributor as a result of my channel distribution strategy
    • Completely rebuilt the SGR website and branding, and separated product lines into separate web sites
    • Sales of Hi-Fi racks internationally increased substantially with a US distributor
    • Placed SGR racks into Australia’s most exclusive high end audio show room at Len Wallis Audio
    • My room design allowed SGR to win “Best presented room” at the 2018 Melbourne International Hi-Fi show
  3. Digital Marketing Officer

    Australia Wide First Aid Brisbane, QLD

    My primary role was managing all digital marketing initiatives and ensuring that all paid and unpaid traffic campaigns were bringing a healthy ROI.

    • I developed a comprehensive search engine compliance strategy
    • Created a content marketing and production workflow
    • These complemented dedicated Adwords and Facebook landing pages by location and course
    • Content marketing strategy focussed on supporting the buying intention of the prospect
    • Designed and developed valuable and informative content that drove brand awareness over the longer term in accordance with business outcomes
  4. UX Designer / CRO

    PD Training Brisbane, QLD

    I solved website problems by creating and analysing A/B split tests and using CRO principles.

    • I created a course landing page variation that is performing 220% better than the original landing page by reducing clicks
    • I produced BDM content marketing instruments for the Graduate Programmes, CPD, Recruitment Profiling, Six Sigma and Fish targeted to specific personas
    • The team I managed rebuilt the PDT website and rolled out international versions
    • Created a 30% lift in website traffic by implementing canonical and a robust information architecture
  5. Partner

    Webdiem Group Pty Ltd Gold Coast, QLD

    Daily Baby Buys was a daily deals website for parents.

    • Developed a full daily deal eCommerce solution including website, social media campaign management, email campaigns and logistics.
    • After 6 months the site had 7,200 Facebook fans and enjoyed an average of 1500 visitors a day.
    • We sold 660 modern cloth nappies on one particularly successful day.
  6. Web Developer

    Delia Health Kingscliff, NSW

    I contracted to Delia Health for an exciting health-food project.

    • I designed and developed a health foods website and shopping cart experience using Wordpress and Infusionsoft
    • I created promotional videos in a full studio with talent
    • I filmed 250 personalised shopping cart thank you videos of the founder using popular women’s names for the persona we were targeting


  1. Masters, Digital Business Systems


    Swinburne University Melbourne, VIC

    • UX Design - Distinction
    • Project Management in Entrepreneurial Ventures - Distinction
  2. Diploma of Multimedia

    QaNTm College Brisbane Brisbane QLD

  3. High School Certificate

    John Paul College Daisy Hill, QLD


  • Account Management
  • Technical SEO
  • Web Design
  • Web Development
  • No-coder


  • English (native)


I run a hobby business as a worm farmer. Zoe Worm Farm takes organic residue from cafes and turns it into a powerful soil probiotic that revitalises tired and depleted soils.

I love stand up paddle boarding and mountain biking.

I enjoy tinkering with JAMStack websites in my spare time. This cv was built with the excellent 11ty static site generator and is based on Max Boeck’s resume 11ty starter.