Matthew Sweet

Matthew Sweet

Digital Account Manager and Web Developer Brisbane, QLD

matthew@mjsweet.com +61 404 072 631 mjsweet.com

About Me

I am a digital account manager and digital optimisation specialist with 25 years’ experience helping companies create digital strategies to grow their traffic and conversions online. I have predominantly worked as an independent digital consultant for the last 13 years with various contract roles along the way. I have worked both in-house and agency-side.

  • Growth orientated and forward thinking
  • Focussed on the alignment of business imperatives and digital assets
  • A strong blend of technical and creative design skills in digital marketing
  • A strong optimisation mindset over the length of my career
  • Very familiar with Wordpress and a range of site builders and plugins including hand HTML and CSS coding when needed
  • Can build websites from client discovery through to final delivery
  • Enjoy working with talented digital producers and designers to create exceptional results

Work Experience

  1. Freelancer

    – Present

    Platform21 Brisbane, QLD

    I develop high performance websites, optimised for traffic, speed and conversions using Wordpress.

    What I have done:

    • Managed the design and development of dozens of high-speed SEO friendly websites.
    • Every website I have built in the last 7 years has a page speed performance score of 90+.
    • I have created websites that load in less than 500ms
    • I use advanced speed techniques; reducing requests, DNS latency, redirect and request chains, minification
    • Successfully managed many SEO and website hosting migrations
    • I have decades of experience managing linux hosting servers, DNS and email services
    • I have saved customers a lot of time on site, and my clients a lot of money

  2. Director Of Marketing & Business Development

    –

    SGR Audio Melbourne, VIC

    I worked for SGR Audio on an AusTrade funded contract for a manufacturer of hand-made high end audio products in Melbourne.

    • Went to the Munich High End trade show in May and I personally secured a US distributor as a result of my channel distribution strategy
    • Completely rebuilt the SGR website and branding, and separated product lines into separate web sites
    • Sales of Hi-Fi racks internationally increased substantially with a US distributor
    • Placed SGR racks into Australia’s most exclusive high end audio show room at Len Wallis Audio
    • My room design allowed SGR to win “Best presented room” at the 2018 Melbourne International Hi-Fi show

  3. Digital Marketing Officer

    –

    Australia Wide First Aid Brisbane, QLD

    My primary role was managing all digital marketing initiatives and ensuring that all paid and unpaid traffic campaigns were bringing a healthy ROI.

    • I developed a comprehensive search engine compliance strategy
    • Created a content marketing and production workflow
    • These complemented dedicated Adwords and Facebook landing pages by location and course
    • Content marketing strategy focussed on supporting the buying intention of the prospect
    • Designed and developed valuable and informative content that drove brand awareness over the longer term in accordance with business outcomes

  4. UX Designer / CRO

    –

    PD Training Brisbane, QLD

    I solved website problems by creating and analysing A/B split tests and using CRO principles.

    • I created a course landing page variation that is performing 220% better than the original landing page by reducing clicks
    • I produced BDM content marketing instruments for the Graduate Programmes, CPD, Recruitment Profiling, Six Sigma and Fish targeted to specific personas
    • The team I managed rebuilt the PDT website and rolled out international versions
    • Created a 30% lift in website traffic by implementing canonical and a robust information architecture

  5. Partner

    –

    Webdiem Group Pty Ltd Gold Coast, QLD

    Daily Baby Buys was a daily deals website for parents.

    • Developed a full daily deal eCommerce solution including website, social media campaign management, email campaigns and logistics.
    • After 6 months the site had 7,200 Facebook fans and enjoyed an average of 1500 visitors a day.
    • We sold 660 modern cloth nappies on one particularly successful day.

  6. Web Developer

    –

    Delia Health Kingscliff, NSW

    I contracted to Delia Health for an exciting health-food project.

    • I designed and developed a health foods website and shopping cart experience using Wordpress and Infusionsoft
    • I created promotional videos in a full studio with talent
    • I filmed 250 personalised shopping cart thank you videos of the founder using popular women’s names for the persona we were targeting

Education

  1. Masters, Digital Business Systems

    – Present

    Swinburne University Melbourne, VIC

    • UX Design - Distinction
    • Project Management in Entrepreneurial Ventures - Distinction

  2. Diploma of Multimedia

    –

    QaNTm College Brisbane Brisbane QLD

  3. High School Certificate

    –

    John Paul College Daisy Hill, QLD

Skills

  • Account Management
  • Technical SEO
  • Web Design
  • Web Development
  • No-coder

Languages

  • English (native)

Interests

I run a hobby business as a worm farmer. Zoe Worm Farm takes organic residue from cafes and turns it into a powerful soil probiotic that revitalises tired and depleted soils.

I love stand up paddle boarding and mountain biking.

I enjoy tinkering with JAMStack websites in my spare time. This cv was built with the excellent 11ty static site generator and is based on Max Boeck’s resume 11ty starter.